Universal Music and TikTok Announce New Licensing Agreement

Universal Music Group (UMG) and TikTok have announced a groundbreaking new licensing agreement. This collaboration is set to enhance remuneration for UMG artists and songwriters, while offering new opportunities for music promotion and fan engagement on TikTok. The deal includes joint efforts on AI development and reinforces online safety measures for artists. This strategic partnership aims to harness the power of TikTok's platform to drive music discovery and expand the reach of UMG's extensive catalog.

For more details, you can read the full announcement here.

Key Highlights

Enhanced Remuneration for Artists

The agreement promises improved payment structures for UMG artists and songwriters, ensuring they receive fair compensation for their work on the TikTok platform.

Innovative Promotional Opportunities

UMG and TikTok will collaborate on innovative promotional strategies, leveraging TikTok's unique capabilities to enhance music discovery and fan engagement.

Focus on AI Development

The partnership includes a focus on the development of AI technologies, aimed at creating new tools and features that benefit both artists and users.

Online Safety Measures

Both companies are committed to reinforcing online safety, implementing measures to protect artists and their content on the platform.

Expanding Music Discovery

This agreement underscores the importance of TikTok as a powerful tool for music discovery, helping UMG's artists reach new and diverse audiences around the world.

This new licensing agreement between Universal Music Group and TikTok represents a significant step forward in the digital music landscape, promising to benefit artists, songwriters, and fans alike.